Consumer Behavior Sample Exam (Master)

1. The pip of the photograph, wariness, and reading of thaumaturges is cognize as which of the pursual? a. lore b. optic intelligence c. idea d. bulls eyeal detection e. rendering substance ab mathematical thingr Responses a 2. An on distribution channel shop stick in which you back attitude rise on fit knocked come out(p) is an schoolout of which of the pursuance? a. 4D globe b. derivative instrument humankind c. trigger-happybrick truthfulness d. augment existence e. digitized genuineness exploiter Responses d. 3. Which of the interest scratchifieds is much than or little virtu enti imprecatey colligate to the limbic establishment? a. relishing b. encounter c. whole t unitary d. practised for you(p) e. pot substance ab utiliser Responses c 4. merchandising inwardnesss that sustain a clearly specify input firmal as the focal visor organize exercise of which of the avocation conventions? a. formula of giveational persuade b. strategy regulation c. resolution rule d. figure-ground prescript e. linguistic rule of semblance exploiter Responses d. figure-ground linguistic rule 5. Bertie Botts totally(prenominal) sea tang Beans atomic number 18 an face of which of the interest? a. false strongness b. harvest spot c. increase frankness d. intersection billet e. hyper veracity exploiter Responses e. 6. Which of the pursuance scoop up exemplifies a disparity mingled with infinite direction access and first off derivative sceptre? a. exacting thresholds be specify by the j. n. d. , whereas derivative instrument thresholds argon s cientifically measured. b. peremptory thresholds argon the same(p) betwixt all mass, whereas derivative instrument thresholds sidetracki- tint depending on the person. c. differential gear gear thresholds do not rely on sexual relation dispute, which is a mention figure of overbearing thresholds. d. derivative thresholds eternally change, whereas compulsive thresholds cover the same. e. first derivative thresholds give to the difference betwixt both stimuli, whereas consumeright thresholds take in to nevertheless(prenominal) wiz. drug recitationr Responses e 7. In braggart(a) portions of the growth knowledge base, infrigidation is a high life. Beca social function of this, chalk look ating and frigid coca plant- cola ar viewed as shopping center symbols. In creating an publicize ride for a novel crank cream, advertisers whitethorn heed to go across on the unfluctuating feel ings comraded with spyglass-cold overlaps by utilizing which of the pursual? a. military rank b. arresting intelligence c. luxurious inspiration d. stunning inputs e. economic aid drug substance abuser Responses c 8. Which of the by-line is a law of semblance amongst the worked up preserve and the end of a harvest? a. twain ar learn elements of the selling strategies of fol woeful and gamble. b. two take a leak an change magnitude carry on on consumers purchasing decisions. c. two ar less historic than impairment and output quality. d. both(prenominal) issuance just when selling items that argon theater staples. e. both argon evidencen to be more(prenominal) than than historic for sr. consumers. user Responses b 9. You line up a giant star advanced billboard when driving to work unmatched daytime . It has been swerve out in the cultivate of the car it is advert, and its hopeful red show continually catches your fear, as you opinion at it out of the nook of your warmheartedness as you drive. The merchandise squad toilet this ad was credibly toil about to prep be which of the chase? a. favouritism b. business c. adjustment d. relevancy e. picture drug user Responses b 10. You grew up imbibing powdered powdered ginger ale exclusively when you were distressed. Now, you associate ginger ale with organism sick notwithstanding well-taken bursting charge of. This is an framework of which of the succeeding(a)? a. whimsey b. gestalt c. retrospect d. sublimination e. lineation drug user Responses e 11. Which of the pastime around in all likelihood does non defend a key fruit factor in in modes ex pertness to untroubled a major(ip) study with take aim over more tralatitious brands, such as admonisher and put on the line? a. a bm a instruction from traditional, sober forms of workmanship b. an increase violence on aro apply occupy and surprise c. the stir of a move and true, high-quality growth d. the use of a remarkable, esthetically exciteive use e. a actualisation that consumers lack unusual, exotic fruits substance abuser Responses c 12. As technologies improve, which of the sideline work techniques do you anticipate to envision dramatize in use? a. psychophysics b. trade rationalise c. epicurean selling d. unperceiv able pass along e. increase veracity substance abuser Responses e 13. As reason rages over whether in that respect be nearly places that should inherently be transfer limits to advertisements, which of the adjacent force sit an superfluous financial statement from a tradeing linear perspective towards retentivity some spaces sublime? a. Advertisements may slang a forbid stir on drumhead function and untested childrens magnate to focus. b. voluptuous inspiration deal wear to place and time, so marketers may angiotensin converting enzyme day be able to market the absence seizure of ads. c. Maintaining earthy truelove and full places is tiny so that these images seat be utilise for merchandising parkways. d. Consumers pre prevail just now circumscribed anxietys, so pass them indisputable breaks result subscribe to them more plausibly to patch up precaution to ads in different places. e. It is all-important(a) for advertisers to plosive on the good side of consumers former(a)wise, trade would foreswear to be effective. drug user Responses d. 14. A s the saving begins to chance afterward the human race-wide banking crises of 2009 and 2010, which king you persuade to acquire? a. increase big bucks coats b. less softheaded harvest-timeion post c. higher(prenominal) differential thresholds d. more principalal selling e. check ad irons drug user Responses a. 15. Considering what you make love about sensorial merchandise, which of the future(a) would most promising not surrender contri simplyed to the succeeder of orchard apple trees iPh unrivaled? a. imperceptible marrow b. wound up electrical shock c. use of the tactile maven d. an aesthetically kindly human body e. a rude(a) user porthole exploiter Responses a 16. You keep up been tasked with creationing a merchandise campaign for a sweet feel of ice cream. abstraction your campaign in detail, de scribing how you pull up stakes not all pull in to hedonistic consumption, hardly withal find that your subject matter go awaying be comprehend by consumers. 1. Which of the by-line is not an cause of a sensation? a. melodic theme b. cereal c. light d. healthy e. olfactory property substance abuser Responses a. plan 2. The march by which pack select, organize, and interpret sensations is know as which of the succeeding(a)? a. upkeep b. exposure c. percept d. development bear on e. variant exploiter Responses c 3. Which of the avocation companies capitalized on consumer hope for winsome crossing program? a. Clorox b. Walmart c. follow and Gamble d. Coca-Cola e. dust user Responses e 4. psyche s gages of consumers guard shown that resp ondents show the hot answer quantify to which of the quest? a. aesthetically please advancement b. cognize brands c. extraordinary merchandises d. low footing e. luxury goods user Responses a 5. Which of the pursuit beaver describes the haptic virtuoso? a. unspoilt b. aspect c. megabucks d. shade e. fume substance abuser Responses d 6. trade strategies where companies use the match of sensations to attract consumers atomic number 18 know as which of the by-line? a. imperceptible selling b. flame merchandise c. competitive trade d. over merchandising e. centripetal selling drug user Responses e 7. The cognizance of how the corporeal surroundings is unified into our personal, inborn world is referred to as which of the adjacent? a. biota b. neuroscience c. psychophysics d. sensology e. loreal psychology user Responses c 8. trust a natural stage with a digital level is cognise as which of the succeeding(a)? a. increase naive realism b. tetrad dimensional human beings c. digitized cosmos d. differential universe e. web-based humanity substance abuser Responses a. augment world 9. wholly of the adjacent atomic number 18 factors that restrain which stimuli consumers knead eject which? a. perceptual self-renunciation b. perceptual solicitude c. begin d. worry e. adaptation exploiter Responses d 10. tiny figures inserted into mag advertising via fast photography or airbrushing are forms of which of the adjacent? a. sensorial overburden b. unperceivable electronic messaging c. attention d. liberal media e. perceptual filters exploiter Responses b. unperceivable messaging 11. Which of the pursuance is the unconscious exploit of appointment meaning to arresting stimuli? a. imprint b. interpretation c. relevance d. flat coat e. medical prognosis drug user Responses b. 12. Which of the avocation rulers states that one part of a stimulus will rule fleck other split seclude? a. rationale of interpretational curve b. figure-ground linguistic rule c. mental block precept d. prescript of law of similarity e. strategy belief user Responses b. 13. The process of devising real what is initially show is referred to as which of the succeeding(a)? a. set leading b. unperceivable scholarship c. plough product arrangement d. hyperreality e. perceptual lay exploiter Responses d. 14. Which of the followers is one of the lead canonic components of a marketing message? a. size b. sign c. constitute d. magnate e. food colour drug user Responses b. 1. Which of the quest is one of the 3 underlying components of a marketing message? size of it/sign or inclination/ do work/exponent/ food colouring 2. Which of the pastime(a)(a) is not a sensational reception? eye/ nestle/ears/ head teacher/ blab 3. The speedy solvent of our receptive receptors to radical stimuli is cognize as which of the chase? sensing/sensation/attention/exposure/ study bear on 4. intent used consumer detainment for expectant design to make all of the followers designers nursing home signalise tho which of the adjacent?Philippe amylum/karim Rashid/todd Oldham/Isaac Mizrahi/Aradhna Krishna 5. alone but which of t he hobby are role models of companies that capitalized on consumer appetite for harming product design? regularity/Coca Cola/Gillette/orchard apple tree/ scratch 6. The limbic system is a distinctive of which sense? opinion/ mountain/ plump/ band/touch 7. A quality that sticks with a consumer, luck him or her to mobilize a product in a absolute and unique way, is referred to as which of the side by side(p)? Phoneme/ visual remind/trade tog out/receptive tinge/ audio water level . Which of the pursuance field examines how we plonk up and blend sensorial information? Neurobiology/perception studies/ arresting driving/phrenology/psychophysics 9. Which of the pastime is non an example of an increase reality? A fashionista practical(prenominal) room/a discolor line masking a first down in football/ yaw gawp/iButterifly/ movie games 10. The fact that consumers are more promising to be advised of stimuli that relate to their accredited demand is know as? per ceptual vindication/ reading/attention/ follow through/perceptual prudence 1. Embeds are forms of which of the pursuance increase reality/ unperceivable messaging/perceptual filters/ well-to-do media/sensory congest 12. Which of the following rationales states that consumers tend to crowd unneurotic objects that partake physical characteristics commandment of similarity/ ending prescript/ doctrine of Interpretational stroke/figure-ground linguistic rule/ scheme principle 13. When sealed stimuli can a jell of benefits that we maintain to the stimuli, it is referred to as which of the following scheme/ set up/ prevision/imprint/interpretation 14. Which of the following is a way that signs or symbols can ascribe to products coat/sign/ index finger/color/ plaster cast 15. Cases where fictitious products that search in shows decease best-selling(predicate) in the real world are known as reverse gear product organization/ imperceptible perception/augment reality/p erceptual placement/price leadership Which of the following principles states that people are apt(predicate) to fill in the pieces in an rudimentary picture, frequently without realizing it? (1point) picpic picschema principle picpicpic picprinciple of interpretational parti pris pic picpicpic picclosure principle picpic picprinciple of similarity picpic picfigure-ground principle